List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
write at least two persuasive contents in each of the following formats:
digital
audio.
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
key features of creative briefs including:
communication purpose and objective
positioning strategy
customer profile and positioning
key messages
communication tool
call to action
budget
timeframe
persuasive content requirements including:
positioning
key messages
call to action
formatting requirements for content including:
language
writing style
level of detail
legislation, standards and codes of practice affecting production and delivery of copy
constraints to be considered during analysis, evaluation and preparation of copy
organisational policies and procedures relevant to writing copy
persuasive writing techniques.
Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
organisational policies and procedures relating to process of copywriting
relevant legislation, standards and codes of practice
equipment and resources for advanced copywriting and design.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.